A Super Vibrant Visual
Branding for Super
Normal

PROJECT OVERVIEW

Supernormal is a modern health and wellness brand offering functional supplements like apple cider vinegar tablets, gummies, and melatonin tablets. Built for the everyday human with supercharged goals, the brand needed an identity that radiates energy, vitality, and confidence. Flight Mode stepped in to design a visual language that’s as bold and effective as the products themselves.

• Energetic & Bold Brand Identity:Designed to reflect movement, health, and strength.
• Balanced Color Palette: Smart mix of muted bases with vibrant contrasts for a fresh, modern look.
• Unified Packaging System: Visually distinct across SKUs yet cohesive as a brand.
• Built for Lifestyle Appeal: Wellness packaging that speaks to today’s design-savvy consumers.

CHALLENGE

Supernormal needed to stand out in a saturated wellness market—one crowded with either overly clinical or overly earthy branding. The challenge was to strike a unique balance: something that felt energetic yet trustworthy, modern yet approachable, and healthy without being boring. The visual identity had to speak to a lifestyle-oriented, wellness-aware audience who wants results and great design.

Testimonials

"Flight Mode didn’t just make our brand look good—they made it feel alive. From the bold color contrasts to the overall visual system, everything they designed feels energetic, intentional, and premium. Our products now look as powerful as they perform, and our customers love the aesthetic. It’s been a total game-changer for us."