A modern
renaissance in
digital banking

PROJECT OVERVIEW

As one of Europe’s largest and most trusted financial institutions, this Italian banking group serves over 13.6 million customers through a network of 3,300+ branches. Flight Mode partnered with the bank to reimagine its digital identity, bringing clarity, trust, and innovation to the forefront. The result? A cohesive brand system and user-first design language that aligns with modern fintech standards while honoring the institution’s legacy.

• Research-Driven Brand Strategy: Grounded in user behavior and future-facing positioning.
• Modular Visual Identity: Crafted to scale across platforms and touchpoints.
• Green + White Palette: Modern yet trustworthy, symbolizing growth and clarity.
• Impact-Led Design Thinking: Built to boost engagement, trust, and cohesion.

CHALLENGE

The bank’s existing brand presence felt outdated in a fast-evolving digital landscape. The challenge was to elevate the brand without alienating its deep-rooted heritage—building trust with loyal users while appealing to a new generation of digital-first customers. We needed to establish a forward-thinking identity system that could scale across physical, digital, and mobile platforms—all while staying true to the brand’s foundational values.

Testimonials

“We partnered with Italy’s premier banking group, serving 13.6 million customers across 3,300+ branches, to elevate its digital presence and customer engagement. Through a strategic blend of branding, product design, and app development, we reinvented the bank's digital identity, delivering an immersive, seamless experience that resonates with today’s digital-first world.”