Crafting
Unforgettable Sensory
Experiences with
Passion and Purpose

PROJECT OVERVIEW

32Do is a café and bar in Bali built on an unrelenting passion for coffee, Jeju tea, bean-to-bar chocolate, pastries, bingsoo, and cocktails—a unique fusion that turns flavor into art. Their vision was clear: to create an immersive space where taste, craft, and atmosphere collide in a harmonious sensory journey. Flight Mode stepped in to translate this ambition into a vibrant, layered brand identity that speaks to both the craft and the magic of the 32Do experience.

• Ingredient-Inspired Color Palette: Reflecting their rich product lineup—coffee, tea, chocolate, and beyond.
• Elegant Yet Warm Logo System: Built for signage, packaging, and digital use.
• Visual Storytelling: Designed to capture both indulgence and intentionality .
• Artisanal Meets Contemporary: A brand that celebrates craft and creativity in equal parts .
• Unified Across Experiences: Whether it’s bingsoo or a cocktail, the identity ties it all together seamlessly.

CHALLENGE

The vision behind 32Do was multi-dimensional and deeply emotional: not just a café or bar, but a temple to flavor, a space for story and sensory wonder. The challenge was to create a brand identity that could seamlessly capture all their offerings—from coffee rituals to chocolate-making to the artistry of cocktails—while still maintaining cohesion, charm, and clarity. It had to feel refined yet approachable, indulgent yet soulful.

Testimonials

"Working with Flight Mode was like watching our dream come to life. They distilled our entire journey, flavor by flavor, into a visual experience. Every color, every curve in the logo, every detail feels personal and intentional. Our guests don’t just taste the difference, they feel it the moment they see our space."