An organic legacy
designed for Indian
households

PROJECT OVERVIEW

Gunsaar is an emerging FMCG brand committed to purity and wellness, offering organic A2 cow ghee, cold-pressed sunflower oil, and 100% raw organic honey. To match their commitment to authenticity and quality, Flight Mode crafted a visual identity that feels as natural and honest as the products themselves. Through thoughtfully illustrated packaging and a warm, earthy color palette, we gave Gunsaar a brand presence that speaks to conscious consumers looking for purity, trust, and a touch of nostalgia.

CHALLENGE

Gunsaar needed a brand identity that stood out on the shelf yet stayed true to its organic roots. The challenge was to communicate the purity and provenance of their products while appealing to a modern, aesthetically driven audience. We had to find a visual language that conveyed nature, tradition, and craftsmanship—without leaning into generic "eco-brand" tropes. The packaging had to feel artisanal and premium, while still being playful and relatable.

• Hand-Drawn Illustrations: Farm landscapes that bring authenticity and a human touch to the packaging.
• Nature-Inspired Color Palette: Muted tones with lively accents to echo the brand’s organic essence.
• Playful Brand Stickers: A charming visual element that adds flexibility and fun to the branding.
• Playful Brand Stickers: Premium Yet Honest Packaging: Designed to reflect both quality and care in every product.

Testimonials

"Flight Mode helped us bring Gunsaar to life in the most beautiful way. They didn’t just design a brand—they captured a feeling. From the packaging illustrations to the tiniest design details, everything reflects our values of purity, simplicity, and connection to the land. Our customers immediately resonated with the look and feel, and we’re so proud of the identity we’ve built together."