Steering the
Future: Next-Gen
UI/UX for BYD

PROJECT OVERVIEW

IMWIP—short for I’m Work In Progress—is more than just a clothing brand. It’s a movement that celebrates self-expression, healing, and individuality. Built for a community of reflective, curious, and ever-evolving souls, IMWIP uses fashion as a tool for storytelling and self-discovery. Flight Mode partnered with IMWIP to design a brand identity that feels uplifting, playful, and deeply personal, aligning with their message: It’s okay to be a work in progress.

• Crossword-Inspired Logo: A playful twist symbolizing discovery and self-awareness.
• Soft Yet Bright Color Palette: Pastels for calm, with bold accents to energize.
• Community-Centric Aesthetic: Designed to foster connection and belonging.
• Story-Led Packaging: Minimal yet expressive design system for impactful brand touchpoints.
• Built for a Movement:Visual identity that fuels conversation, not just commerce.

CHALLENGE

The brand needed to visually express its emotional depth and community spirit while still appealing to a design-forward, fashion-conscious audience. We had to strike a balance between playfulness and meaning—creating something that felt both aesthetic and authentic. The challenge was to build a system that looked good on garments and packaging, while also reinforcing the brand’s message of progress, acceptance, and connection.

Testimonials

"Flight Mode brought our message to life. The crossword-style logo, the pastel hues, the way every visual detail speaks to who we are... it’s magic. Our community feels seen and connected, and every piece of packaging tells a story. The team truly understood our heart and turned it into design."