Weaving
Sustainability &
Soul into Fashion

PROJECT OVERVIEW

Sumiso is a lifestyle fashion brand rooted in sustainability, minimalism, and soulfulness, offering timeless pieces designed for elevated, everyday living. Established in 2022, Sumiso set out to build more than just a brand; it sought to create a movement of conscious elegance. Flight Mode partnered with the founding team from the ground up to craft a name, identity, and packaging system that would embody their values and resonate with the modern, mindful consumer.

• Strategic Naming: Sumiso” blends core values into a simple, memorable identity .
• Minimalist Logo Design: Clean curves that reflect timeless elegance and modern refinement .
• Eco-Friendly Packaging: Recyclable, premium materials with a sleek, conscious presentation .
• Unified Visual Language: Consistency across digital and physical platforms.
• Rooted in Values: Every design choice aligns with sustainability, simplicity, and soul.

CHALLENGE

Sumiso’s philosophy was clear—but bringing it to life as a cohesive, visual brand experience was no small task. The challenge lay in designing an identity that felt minimal yet soulful, premium yet deeply rooted in sustainability. Every touchpoint needed to speak with intention, from logo to packaging, without losing elegance or emotional depth. Our task was to balance aesthetics and ethos, ensuring that each element told a consistent story of timeless, thoughtful living.

Testimonials

"Working with Flight Mode was like discovering the visual voice of our philosophy. They helped us build a brand from the soul out. From naming to packaging, every detail was thoughtfully crafted and aligned with our beliefs. We now have an identity that feels as intentional and timeless as the products we create."