Shaping a Future-
Ready Learning Brand
for Zuper Score

PROJECT OVERVIEW

Zuperscore, India’s leading one-on-one online test prep company, needed a brand identity as sharp and dynamic as its personalized approach to SAT, ACT, and AP prep. Flight Mode built the brand from the ground up—crafting everything from its name to its vibrant visual language. With playful yet sophisticated illustrations, a bold color palette, and engaging brand elements, we created an identity that speaks directly to ambitious students while maintaining a premium, expert-driven feel.

• Brand Nomenclature: A creative, memorable name and student-centric terminology to build community.
• Custom Illustrations: Hand-drawn caricatures that make the brand fun, engaging, and relatable.
• Playful Yet Mature Aesthetic:A bold purple color palette that balances energy with expertise.
• Student Merchandise: Branded apparel and stationery to enhance brand loyalty and visibility.

CHALLENGE

As a premium test prep provider, Zuperscore needed a brand that balanced approachability with credibility. The identity had to be engaging for students while signaling expertise and trust to parents. The client also wanted the brand to feel personal and playful—something that traditional test prep companies often lack. Flight Mode had to create a unique, student-friendly identity that set Zuperscore apart in a highly competitive market.

Testimonials

"Flight Mode didn’t just design a brand for us—they created an entire world that students love to be a part of. From the name to the illustrations, every detail reflects our commitment to personalized, engaging test prep. The response from students has been incredible, and we couldn’t be happier with how our brand now stands out in the industry."