ABS Corporation’s
New Look, Same
Expertise

PROJECT OVERVIEW

ABS Consulting Corp. is a CLM (Contract Lifecycle Management) consulting powerhouse with decades of combined experience across solution design, implementation, and value realization. With partnerships spanning Big 4 firms and leading SaaS providers, ABS needed a brand identity that matched its depth of expertise and growing influence in the enterprise consulting space. Flight Mode stepped in to create a strategy-led identity system that brings clarity, confidence, and contemporary appeal to the forefront.

• Strategic Brand Theory: Including buyer personas, brand voice, and positioning
• Professional Color System: Sophisticated purples and blues that communicate depth and trust.
• Modern Visual Language: Custom logo, icon set, and imagery designed for flexibility and clarity.
• Corporate Collateral Suite: Office stationery and assets that bring cohesion across client interactions.
• Consulting-Grade Credibility: A design system that aligns with enterprise standards and future growth.

CHALLENGE

ABS had a strong foundation and a stellar track record, and needed a visual identity and messaging that reflect their trust and technical leadership they bring to every engagement. The challenge was to develop a comprehensive, future-facing brand system that aligned with their values of precision, innovation, and partnership. We needed to design a presence that would stand out in the enterprise consulting space while remaining grounded in clarity and professionalism.

Testimonials

"Flight Mode gave us a language to express who we are and where we’re headed. Their strategic approach helped us articulate our story clearly, and their design work gave us a brand that feels confident, modern, and true to our values. We finally have a presence that matches the quality of work we deliver every day."