Designed &
rooted in India's
Ayurvedic
Heritage

PROJECT OVERVIEW

Kaes Teo is a beauty and wellness brand rooted in ancient Ayurvedic wisdom, bringing handcrafted organic castor and pulling oils from India to the U.S. market. With purity, tradition, and storytelling at its heart, the brand needed an identity and digital presence that honored its cultural legacy while resonating with modern wellness seekers. Flight Mode partnered with Kaes Teo to build a soulful brand—from its name to every last detail on its custom-designed Shopify store.

• Culturally Rooted Brand Naming: “Kaes Teo” as a poetic symbol of purity and heritage.
• Nature-Inspired Identity: Bright color palette and organic illustrations that echo Ayurveda and tradition.
• Modern Visual Language: Custom logo, icon set, and imagery designed for flexibility and clarity.
• Emotive Packaging Design: Designed to connect through story, wellness, and beauty.
• Custom Shopify Website: Fully designed and developed storefront with unique visual storytelling and smooth UX.

CHALLENGE

Kaes Teo was a new brand entering a competitive global wellness market. The challenge was to create a compelling identity that felt authentic to its Indian Ayurvedic roots, while also appealing to the visual sensibilities of a U.S. audience. We needed to balance heritage and modernity, depth and simplicity. The digital storefront also had to communicate the brand’s values while functioning smoothly as a seamless e-commerce experience—custom-built on Shopify with thoughtful UX and storytelling.

Testimonials

"Flight Mode truly understood the soul of Kaes Teo. They gave shape to our vision with so much cultural sensitivity, creativity, and care—from the meaning behind our name to the illustrations that celebrate our heritage. The website feels like a living, breathing extension of our brand, and the packaging tells our story even before a customer opens the bottle. We couldn’t have asked for a better creative partner."