We collaborated with a nutraceutical company specializing in organic supplements to develop a brand identity that communicates vitality and clarity through compelling visuals and messaging.
Industry
Health & Wellness
Scope of Work
Branding
Visual Design
Packaging Design
Awards
Clutch Awards 2024
Our client, a nutraceutical brand focused on daily vitality, immunity, and overall wellness, sought a vibrant visual identity that reflects its mission. The brand name was chosen to convey the idea that feeling one's best every day should be the norm, not the exception. We employed a bright, dynamic color palette representing energy, health, and optimism, paired with clean, modern typography to ensure clarity and appeal. Playful yet informative packaging and visual elements highlight the brand’s benefits, making the products stand out while fostering trust and connection with consumers.
Vice President,
Nutraceutical Brand:
Our goal was to break away from the clinical, conventional look often seen in pharmaceutical brands. We aimed for a bold, fresh, and exciting identity, opting for a wordmark logo in selected typefaces for a cleaner appearance.
By utilizing a bright, energetic color palette and playful design elements, we crafted a visual identity that instantly captures attention while remaining approachable and trustworthy. The result is a vibrant brand that stands out on the shelves and resonates with health-conscious consumers.
We aimed to balance eye-catching design with practicality, ensuring the products stood out while remaining user-friendly. Incorporating vibrant colors, clear labeling, and playful graphics, we developed packaging that reinforces the brand's identity and enhances the customer experience. The outcome is packaging that pops on shelves and reflects the energetic spirit of the brand.
Our collaboration resulted in a vibrant, standout brand that redefines perceptions of nutraceuticals. Through bold visuals, playful packaging, and a strong identity, we brought the brand's mission of making wellness a daily norm to life.
The final outcome is a fresh, dynamic brand that resonates with consumers and sets the company apart from the competition.
In the end, our work with Super Normal resulted in a vibrant, standout brand that redefines how nutraceuticals are perceived. Through bold visuals, playful packaging, and a strong identity, we helped bring the brand's mission of making wellness a daily norm to life.
The final outcome is a fresh, dynamic brand that resonates with consumers and sets Super Normal apart from the competition.
Team
Industry
Health & Wellness
Year
2023 - Now
Creative Director
Ujjwal Chawla
Brand Designer
Priya Uttam
Himani Rathore
Motion Designers
Sugandh Raja
Aastha Ambi
Team
Industry
Health & Wellness
Year
2023 - Now
Creative Director
Ujjwal Chawla
Brand Designer
Priya Uttam
Himani Rathore
Motion Designers
Sugandh Raja
Aastha Ambi
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