We developed a solution that blended rich heritage with modern digital innovation, ensuring a seamless experience in a rapidly evolving financial landscape.
Industry
Fintech
Scope of Work
Strategy
Visual Design
From curating the brand name to designing the logo, visual patterns, packaging, and ensuring a unified visual presence across platforms, our goal was to create a powerful, timeless identity that resonated with both the audience and mission.
Vice President,
Digital Banking:
The logo draws inspiration from iconic architecture, with arches symbolizing both strength and timelessness. The design cleverly integrates these arches, creating a visual link to rich architectural heritage. This approach reflects permanence and stability, visually connecting the brand with its historical roots and enduring values.
The palette combines shades of green and white to evoke trust and growth, drawing on the institution's heritage while ensuring a modern, clean look. Fintech-inspired icons integrate seamlessly, reflecting the brand’s commitment to innovation and a dynamic digital experience.
Research-backed positioning led us to develop a system encompassing the logo type, color palette, typography, photography direction, and more.
Achieved a 40% increase in daily active users within the first 3 months post-launch, reflecting strong initial engagement and sustained growth in user adoption.
Average session duration increased by 25%, highlighting a significant boost in user engagement and interaction with the platform.
By integrating thoughtful design with user needs, we've enhanced functionality, boosted engagement, and strengthened brand presence.
Achieved a 40% increase in daily active users within the first 3 months post-launch, reflecting strong initial engagement and sustained growth in user adoption.
Average session duration increased by 25%, highlighting a significant boost in user engagement and interaction with the platform.
By integrating thoughtful design with user needs, we've enhanced functionality, boosted engagement, and strengthened brand presence.
Team
Industry
Fintech
Year
2024
Creative Director
Ujjwal Chawla
Brand Designer
Priya Uttam
Himani Rathore
Motion Designers
Aastha Ambi
Team
Industry
Fintech
Year
2024
Creative Director
Ujjwal Chawla
Brand Designer
Priya Uttam
Himani Rathore
Motion Designers
Aastha Ambi
Make an appointment with us now, to start your
brand's journey to the stars! 😉
OFF YOUR DIAL
Got a project or idea? Let’s make it take flight. Drop
us a line, and we’ll be
in touch! ✈️
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
FLIGHT MODE
