You wouldn’t throw a party without knowing who’s coming, what music they like, or whether they’re allergic to peanuts. So why are we still designing products without thinking about the humans using them? Great UX doesn’t happen by accident. It’s not about adding a cute animation here or a fancy… Read MoreDesigning for Humans: The UX Principles Every Product Needs

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Let’s get one thing straight: jumping into sketches before you’ve nailed the strategy is like icing a cake you haven’t baked yet. Sure, it might look pretty, but cut into it and oops, it’s just mush and wishful thinking. We get it. You’ve got a big idea. You’re itching to… Read MoreWhy Product Design Should Start with Strategy, Not Sketches

4 min read