Today’s digital world is fragmented across dozens of platforms. A user might discover your brand on Instagram, research your reputation on LinkedIn, scroll through your website, see your Google Ads, read your reviews on marketplaces, and eventually interact with your app or WhatsApp channel. These micro-touchpoints collectively shape your brand… Read MoreWhy Brand Consistency Matters More Than Ever in a...
7 min read
Discover how your brand identity goes beyond just a logo. Learn about the visual and verbal elements—from colors and typography to voice and imagery—that combine to tell your brand’s story. This guide explains the differences between brand identity and branding, emphasizes the importance of consistency, and shows you how to evolve your identity without losing its core essence.
2 min read
Choosing a brand name is a critical step in building a strong, recognizable identity. The perfect brand name strikes a balance between creativity and strategic research. It must capture attention, communicate the essence of the brand, and stand the test of time. Let’s delve into the art and science of naming a brand to understand this fascinating process.
3 min read
Kartik Kamra 
