Brand Identity

Discover how your brand identity goes beyond just a logo. Learn about the visual and verbal elements—from colors and typography to voice and imagery—that combine to tell your brand’s story. This guide explains the differences between brand identity and branding, emphasizes the importance of consistency, and shows you how to evolve your identity without losing its core essence.

Choosing a brand name is a critical step in building a strong, recognizable identity. The perfect brand name strikes a balance between creativity and strategic research. It must capture attention, communicate the essence of the brand, and stand the test of time. Let’s delve into the art and science of naming a brand to understand this fascinating process.