Shivam Srivastava

The Psychology Behind Click-Worthy CTAs: How to Drive Action on Your Website
The Psychology Behind Click-Worthy CTAs: How to Drive Action on Your Website
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for Website
author icon Shivam Srivastava
Jul 9, 2025

Let’s be honest: Most CTAs out there are as exciting as unsalted popcorn. “Submit.” “Learn More.” “Click Here.” Yawn. In the wild world of website conversion optimization, your call-to-action strategies need more than just visibility. They need personality. Urgency. Persuasion psychology. Basically, they need to flirt a little. Today, we’re… Read MoreThe Psychology Behind Click-Worthy CTAs: How to Drive Action...

4 min read

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Naming a Brand
The Art and Science of Naming a Brand
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for Branding
author icon Shivam Srivastava
Apr 4, 2025

Choosing a brand name is a critical step in building a strong, recognizable identity. The perfect brand name strikes a balance between creativity and strategic research. It must capture attention, communicate the essence of the brand, and stand the test of time. Let’s delve into the art and science of naming a brand to understand this fascinating process.

3 min read

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crafting your brand
Crafting Your Brand Identity: The Foundation of Your Story
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for Branding-guide
author icon Shivam Srivastava
Apr 1, 2025

Discover how your brand identity goes beyond just a logo. Learn about the visual and verbal elements—from colors and typography to voice and imagery—that combine to tell your brand’s story. This guide explains the differences between brand identity and branding, emphasizes the importance of consistency, and shows you how to evolve your identity without losing its core essence.

21 min read

We begin with in-depth discovery sessions to understand your business, values, audience, and goals. From there, we craft a strategic foundation that informs your visual identity, messaging, and overall brand expression to ensure alignment and impact.

Brand identity is the collection of visual and verbal elements that represent your brand, like logos, colors, and tone. Branding is the broader strategy and ongoing process of shaping how people perceive and interact with your brand.

Consistency is critical—it builds familiarity, reinforces your message, and ensures your brand feels dependable across every channel. When audiences experience the same tone and visuals everywhere, they’re more likely to trust, remember, and engage with your brand.

Yes, and it should. As your business grows or markets shift, evolving your brand identity helps maintain relevance. We guide you in refining or refreshing your brand while keeping key elements intact to preserve recognition and loyalty.
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