Kartik Kamra

 You wouldn’t wear the same outfit from 2012 to pitch investors in 2025. So why is your brand still rocking Comic Sans, stock photos, and an identity crisis? Whether your business has evolved, outgrown its look, or just feels… off, sometimes a brand refresh is necessary. In this blog, we’re… Read More7 Signs It’s Time to Rebrand Your Business

Imagine trying to build a house without a blueprint. You hire the best builders, buy premium materials, and start laying bricks — but soon you’re rearranging rooms mid-construction, running into unexpected dead ends, and realizing you forgot a bathroom.

In the realm of branding, consistency is not merely a desirable trait; it is the very foundation upon which customer recognition, trust, and loyalty are built. Brand consistency means ensuring that the way you present your company, including its visuals, messaging, tone of voice, and core values, remains uniform across all your marketing channels and customer touchpoints.